This was a fun, creative challenge. The idea behind the campaign was so simple; we wanted a video to reflect that. We also knew that creating a video that gave too much away would limit engagement, which is why we opted to drive a question rather than an ask. Unfortunately, the campaign has now finished, and the page was taken down - but when viewers clicked through, they were presented with a simple calculator that allowed them to quickly see what 1hr's earnings (based on their annual income and hours worked) could achieve for some of the world's poorest children.

This animation was created in After Effects, and all of the assets in Illustrator.