Rethinking Capital is an inspiring group to be working with; armed with their intellect and compassion, these modern-day profits have a plan to make the world a fairer and more inclusive community. Beautiful Bright recently built their new digital home. Contributing to their mission is an honour.
The Rethinking Capital site is a hub of information. The challenge here typifies that which is central to every site design and build: the pacing and pointing of information. Users of this site are typically academic or work within fields where they are required to digest large amounts of information. Therefore, finding the right pace and flow of information is integral to capturing the audience and building credibility.
The site will expand rapidly over the coming months, and it was important to define an architecture that allows for that growth without the need to redesign the initial concept.
Please do check it out.